Marketing Manager
Spinnaker International LLC
RemoteRemote$80,000 - $250,000 a yearFull Time
Job Description
We are a fast-growing digital agency in the influencer and creator marketing space, managing a significant multi six-figure monthly advertising spend. Our marketing engine is already a high-performance machine, but we see a clear, data-backed opportunity to dramatically increase its profitability.
This is not a rebuild; it's an optimization challenge. We are looking for a world-class Head of Marketing to take control of our marketing engine and drive our monthly net profit to new heights. Your mission is to find and capture substantial six-figure gains in monthly profit by optimizing our existing spend and partnerships.
This is a role for a data-driven operator who gets excited by the numbers. You see a 10x performance variance between the best and worst-performing traffic sources and immediately know how to capitalize on it. You see a large network of dormant partners and a high-ROAS channel and see a clear path to immediate profit.
If you are a master of conversion rate optimization, a ruthless eliminator of wasted ad spend, and a savvy deal-maker, this is your opportunity to prove it on a massive scale and be rewarded handsomely for it.
*The Compensation: Your Share of the Upside*
We are looking for a partner in profit. The compensation package is designed to heavily reward performance and includes a competitive base salary plus a significant, uncapped profit-sharing structure tied directly to the growth you generate. Your success is our success, and your earnings will reflect that directly.
*What Your First 90 Days Will Look Like*
We have a clear, data-backed 90-day plan to achieve our profit goals. You will be responsible for executing it.
*Phase 1: Audit & Quick Wins (Days 1-30)*: Audit our primary CPC channels to identify creative and performance gaps. Map conversion rates, identify and reallocate the first $20k of wasted CPC spend, and begin reactivating dormant affiliate partners.
*Phase 2: Optimization (Days 31-60)*: Roll out winning creatives across all traffic sources and cut spend on low-conversion sources. Compress time-to-profit on our primary CPC channels and begin outreach to your own network of new partners. Shift the first $30k of our monthly budget from slower CPC channels to our instant-profit affiliate channel.
*Phase 3: Scale (Days 61-90)*: Achieve a significant conversion lift across the board. Onboard 15+ new high-value affiliates from your recruitment efforts. Shift a total of $50k+ from CPC to the affiliate channel. Document your optimization playbooks and build systems for ongoing improvement. After this initial 90-day sprint, your focus will shift to driving consistent, long-term growth in the marketing channels and departments we know to work, while continuing to explore new opportunities for expansion.
*Your Core Responsibilities:*
*Conversion Rate Optimization*: Own the full marketing funnel. A 1% improvement in our lead-to-customer conversion rate adds over $50,000 to our monthly profit.
*CPC Spend Optimization*: Manage our $200k+/mo CPC budget with an iron fist. A 10% reduction in waste adds over $25,000 to our monthly profit.
*Affiliate Network Optimization*: Revitalize and grow our affiliate program. Reactivating dormant partners and recruiting new ones is projected to add over $60,000 to our monthly profit.
*Channel Mix Shift*: Strategically reallocate budget from slower, margin-poor channels to our instant-profit affiliate program, adding $35,000+ to our monthly profit.
*Who You Are:*
A seasoned performance marketer with 5-7+ years of experience and a proven track record of driving measurable profit growth.
A master of CRO, with demonstrated experience in A/B testing, funnel optimization, and landing page strategy.
An expert in managing large-scale CPC campaigns ($100k+/month) on ad networks.
A skilled negotiator and relationship builder who can close deals with new affiliate partners and revitalize existing relationships.
A data-driven decision-maker who lives in the numbers and can clearly articulate the story they tell.
Based in a Tier 1 country with fluent English and the ability to operate at a business-owner level.
If you are ready to take on a challenge with a clear path to a seven-figure impact and a compensation package that reflects that, we want to hear from you.
Pay: $80,000.00 - $250,000.00 per year
Work Location: Remote
This is not a rebuild; it's an optimization challenge. We are looking for a world-class Head of Marketing to take control of our marketing engine and drive our monthly net profit to new heights. Your mission is to find and capture substantial six-figure gains in monthly profit by optimizing our existing spend and partnerships.
This is a role for a data-driven operator who gets excited by the numbers. You see a 10x performance variance between the best and worst-performing traffic sources and immediately know how to capitalize on it. You see a large network of dormant partners and a high-ROAS channel and see a clear path to immediate profit.
If you are a master of conversion rate optimization, a ruthless eliminator of wasted ad spend, and a savvy deal-maker, this is your opportunity to prove it on a massive scale and be rewarded handsomely for it.
*The Compensation: Your Share of the Upside*
We are looking for a partner in profit. The compensation package is designed to heavily reward performance and includes a competitive base salary plus a significant, uncapped profit-sharing structure tied directly to the growth you generate. Your success is our success, and your earnings will reflect that directly.
*What Your First 90 Days Will Look Like*
We have a clear, data-backed 90-day plan to achieve our profit goals. You will be responsible for executing it.
*Phase 1: Audit & Quick Wins (Days 1-30)*: Audit our primary CPC channels to identify creative and performance gaps. Map conversion rates, identify and reallocate the first $20k of wasted CPC spend, and begin reactivating dormant affiliate partners.
*Phase 2: Optimization (Days 31-60)*: Roll out winning creatives across all traffic sources and cut spend on low-conversion sources. Compress time-to-profit on our primary CPC channels and begin outreach to your own network of new partners. Shift the first $30k of our monthly budget from slower CPC channels to our instant-profit affiliate channel.
*Phase 3: Scale (Days 61-90)*: Achieve a significant conversion lift across the board. Onboard 15+ new high-value affiliates from your recruitment efforts. Shift a total of $50k+ from CPC to the affiliate channel. Document your optimization playbooks and build systems for ongoing improvement. After this initial 90-day sprint, your focus will shift to driving consistent, long-term growth in the marketing channels and departments we know to work, while continuing to explore new opportunities for expansion.
*Your Core Responsibilities:*
*Conversion Rate Optimization*: Own the full marketing funnel. A 1% improvement in our lead-to-customer conversion rate adds over $50,000 to our monthly profit.
*CPC Spend Optimization*: Manage our $200k+/mo CPC budget with an iron fist. A 10% reduction in waste adds over $25,000 to our monthly profit.
*Affiliate Network Optimization*: Revitalize and grow our affiliate program. Reactivating dormant partners and recruiting new ones is projected to add over $60,000 to our monthly profit.
*Channel Mix Shift*: Strategically reallocate budget from slower, margin-poor channels to our instant-profit affiliate program, adding $35,000+ to our monthly profit.
*Who You Are:*
A seasoned performance marketer with 5-7+ years of experience and a proven track record of driving measurable profit growth.
A master of CRO, with demonstrated experience in A/B testing, funnel optimization, and landing page strategy.
An expert in managing large-scale CPC campaigns ($100k+/month) on ad networks.
A skilled negotiator and relationship builder who can close deals with new affiliate partners and revitalize existing relationships.
A data-driven decision-maker who lives in the numbers and can clearly articulate the story they tell.
Based in a Tier 1 country with fluent English and the ability to operate at a business-owner level.
If you are ready to take on a challenge with a clear path to a seven-figure impact and a compensation package that reflects that, we want to hear from you.
Pay: $80,000.00 - $250,000.00 per year
Work Location: Remote