Performance Media Strategist
MVR Digital
New York, NYRemote$75,000 - $90,000 a yearFull Time
Job Description
About MVR Digital
MVR Digital is a performance marketing agency recognized by ADWEEK as one of the Fastest Growing Agencies. We manage sophisticated cross-channel campaigns for growth-stage brands in automotive, luxury goods, and consumer products, with clients spending $100K to $1M+ monthly on paid media.
We're remote-first with roots in New York, Denver, and Canada. Our clients come to us after being burned by agencies that overpromise and underdeliver. They stay because we operate as strategic partners who own outcomes, challenge assumptions, and focus on what actually moves performance.
We don't have account managers. We have strategists. Every client-facing person at MVR is a media expert who can think critically, speak fluently about performance, and make recommendations grounded in analysis. That's the standard.
The Role
You'll be the strategic lead for 4-6 major accounts, owning the media strategy, leading client communication, and driving performance outcomes. This is the most important client-facing role at MVR: you're the person founders, CMOs, and marketing directors rely on to tell them what's working, what's not, and what to do next.
You'll lead weekly performance calls, develop cross-channel media strategies, analyze attribution data, and make budget allocation recommendations that directly impact seven-figure marketing spend. A dedicated Project Manager handles the operational side: meeting logistics, deliverable tracking, timelines. Your job is to think, strategize, and lead.
This role reports directly to the CEO. You will not be managed through layers. You'll have real authority to make strategic decisions across your accounts, and you'll own the outcomes of those decisions.
What You'll Do
Strategic Ownership
Develop and execute cross-channel media strategies across Meta, Google (Search, Shopping, Performance Max, YouTube), TikTok, CTV, and emerging channels
Make budget allocation recommendations based on attribution analysis, conversion data, and business context
Set testing roadmaps, campaign structures, and optimization frameworks across your accounts
Identify performance risks and growth opportunities before clients surface them
Challenge client assumptions when data points to better approaches
Client Leadership
Run weekly calls with founders, CMOs, and marketing directors who expect strategic depth, not status updates
Translate messy attribution data into clear business insights clients can act on
Navigate difficult conversations about underperformance, budget reallocation, or flawed test setups
Build trust through consistent strategic value. Clients should trust your judgment enough that you can run their accounts without the CEO in the room.
Performance Analysis
Monitor cross-channel performance and spot optimization opportunities before they become emergencies
Understand how attribution windows, conversion lag, platform reporting differences, and data delays affect what you're seeing
Connect marketing performance to business outcomes: revenue, CAC payback, LTV
Be honest about data limitations and confidence levels instead of overselling marginal results
Internal Leadership
Guide media buyers on strategy, optimization direction, and testing priorities
Partner with the creative team to inform strategy based on ad performance and creative testing insights
Ensure tracking foundations are solid (GA4, CAPI, pixel optimization) and performance narratives are clear
Collaborate with a Project Manager who keeps deliverables, timelines, and meeting logistics running so you can focus on strategy
What We're Looking For
Meta Expertise (Primary)
5+ years managing Meta campaigns at scale, with deep expertise in Advantage+ Shopping Campaigns (ASC), Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO)
Strong understanding of Meta's machine learning systems (GEM, Andromeda) and how they inform campaign strategy and structure decisions
Experience optimizing Conversion API (CAPI) implementations and understanding how data quality impacts platform performance
Proven ability to scale Meta accounts from under $50K to $500K+ monthly while maintaining or improving efficiency
Deep understanding of how creative performance drives media outcomes, and the ability to translate insights for creative teams
Google and Cross-Channel
Strong Google Ads experience across Search, Shopping, Performance Max, and YouTube
Comfortable analyzing performance by audience, creative, placement, and funnel stage to inform strategy
Understanding of attribution nuances across platforms. Can contextualize performance changes with confidence.
Communication and Client Presence
Comfortable leading strategic conversations with founders, CMOs, and marketing teams
Can explain complex platform mechanics and performance shifts in clear, actionable terms
Confident pushing back on clients when strategy requires it, while maintaining strong relationships
Able to present performance narratives that connect platform data to business outcomes
Experience Requirements
5+ years in performance marketing with strategic responsibility over accounts spending $100K+ monthly
Agency background strongly preferred. Coordination across teams, managing multiple clients, operating with autonomy.
If coming from in-house: you need to have worked directly with external partners or exec-level stakeholders in a strategic capacity
Can build testing frameworks that balance creative iteration with statistical significance
Who You Are
You own outcomes, not just tasks. When something isn't working, you don't wait to be asked. You spot it, flag it, and bring solutions. You care more about getting it right than looking right.
You reframe problems, not just solve them. You ask questions that reveal what clients actually need versus what they think they need. You're comfortable saying "we're measuring the wrong thing for this question" or "this test setup won't actually tell us what we want to know."
You're honest about what you know and don't know. You read data critically. You say "I need to dig into this" instead of guessing. You update your thinking when evidence changes.
You communicate to reduce confusion, not to impress. You write emails that are clear and efficient. You present analysis without over-explaining or underselling. You know what deserves meeting time versus async follow-up.
You figure things out without hand-holding. Clients change their minds, data is messy, tests don't always work as planned. You follow through on commitments without reminders. You build processes when they don't exist.
What Success Looks Like
First 60 days: You're running client calls independently with solid analysis and actionable recommendations. Clients trust your judgment and your team can rely on you to follow through.
Six months: You're spotting growth opportunities clients didn't see, managing complex projects without dropping balls, and teaching clients how to think about their marketing differently.
One year: You're contributing to how the agency operates, mentoring media buyers, and your clients renew because of the specific strategic value you provide.
Compensation and Benefits
Base salary: $75,000 to $90,000 (based on experience)
Performance bonuses: Up to 11% of base salary quarterly, tied to client outcomes and strategic ownership
W2 employment with health and dental coverage if based in New York or Colorado
Full-time contractor arrangement if based elsewhere in the US or Canada
Professional development support
Fully remote
You Should Not Apply If
You're not deeply fluent in Meta's current platform mechanics (ASC, GEM/Andromeda, CAPI optimization)
You prefer environments where every process is documented and every decision has a precedent
You need frequent validation or struggle with ambiguous situations
You believe "I was waiting for direction" is an acceptable explanation for delays
You're not comfortable being the person a client looks to for strategic media guidance
You want a pure execution role without client-facing responsibility
Why This Role Is Different
Most account management roles are coordination work with a strategic title. Most media strategist roles are execution work without client ownership. This role gives you both: real strategic authority over media decisions and direct ownership of the client relationship.
You'll work with clients who ask hard questions and expect thoughtful answers grounded in analysis, not platitudes. You'll also have a Project Manager supporting you so you can focus on thinking and leading rather than chasing deliverables.
We're building an agency where senior people do meaningful work without performative nonsense. If that's what you're looking for, this might be a good fit.
MVR Digital is a performance marketing agency recognized by ADWEEK as one of the Fastest Growing Agencies. We manage sophisticated cross-channel campaigns for growth-stage brands in automotive, luxury goods, and consumer products, with clients spending $100K to $1M+ monthly on paid media.
We're remote-first with roots in New York, Denver, and Canada. Our clients come to us after being burned by agencies that overpromise and underdeliver. They stay because we operate as strategic partners who own outcomes, challenge assumptions, and focus on what actually moves performance.
We don't have account managers. We have strategists. Every client-facing person at MVR is a media expert who can think critically, speak fluently about performance, and make recommendations grounded in analysis. That's the standard.
The Role
You'll be the strategic lead for 4-6 major accounts, owning the media strategy, leading client communication, and driving performance outcomes. This is the most important client-facing role at MVR: you're the person founders, CMOs, and marketing directors rely on to tell them what's working, what's not, and what to do next.
You'll lead weekly performance calls, develop cross-channel media strategies, analyze attribution data, and make budget allocation recommendations that directly impact seven-figure marketing spend. A dedicated Project Manager handles the operational side: meeting logistics, deliverable tracking, timelines. Your job is to think, strategize, and lead.
This role reports directly to the CEO. You will not be managed through layers. You'll have real authority to make strategic decisions across your accounts, and you'll own the outcomes of those decisions.
What You'll Do
Strategic Ownership
Develop and execute cross-channel media strategies across Meta, Google (Search, Shopping, Performance Max, YouTube), TikTok, CTV, and emerging channels
Make budget allocation recommendations based on attribution analysis, conversion data, and business context
Set testing roadmaps, campaign structures, and optimization frameworks across your accounts
Identify performance risks and growth opportunities before clients surface them
Challenge client assumptions when data points to better approaches
Client Leadership
Run weekly calls with founders, CMOs, and marketing directors who expect strategic depth, not status updates
Translate messy attribution data into clear business insights clients can act on
Navigate difficult conversations about underperformance, budget reallocation, or flawed test setups
Build trust through consistent strategic value. Clients should trust your judgment enough that you can run their accounts without the CEO in the room.
Performance Analysis
Monitor cross-channel performance and spot optimization opportunities before they become emergencies
Understand how attribution windows, conversion lag, platform reporting differences, and data delays affect what you're seeing
Connect marketing performance to business outcomes: revenue, CAC payback, LTV
Be honest about data limitations and confidence levels instead of overselling marginal results
Internal Leadership
Guide media buyers on strategy, optimization direction, and testing priorities
Partner with the creative team to inform strategy based on ad performance and creative testing insights
Ensure tracking foundations are solid (GA4, CAPI, pixel optimization) and performance narratives are clear
Collaborate with a Project Manager who keeps deliverables, timelines, and meeting logistics running so you can focus on strategy
What We're Looking For
Meta Expertise (Primary)
5+ years managing Meta campaigns at scale, with deep expertise in Advantage+ Shopping Campaigns (ASC), Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO)
Strong understanding of Meta's machine learning systems (GEM, Andromeda) and how they inform campaign strategy and structure decisions
Experience optimizing Conversion API (CAPI) implementations and understanding how data quality impacts platform performance
Proven ability to scale Meta accounts from under $50K to $500K+ monthly while maintaining or improving efficiency
Deep understanding of how creative performance drives media outcomes, and the ability to translate insights for creative teams
Google and Cross-Channel
Strong Google Ads experience across Search, Shopping, Performance Max, and YouTube
Comfortable analyzing performance by audience, creative, placement, and funnel stage to inform strategy
Understanding of attribution nuances across platforms. Can contextualize performance changes with confidence.
Communication and Client Presence
Comfortable leading strategic conversations with founders, CMOs, and marketing teams
Can explain complex platform mechanics and performance shifts in clear, actionable terms
Confident pushing back on clients when strategy requires it, while maintaining strong relationships
Able to present performance narratives that connect platform data to business outcomes
Experience Requirements
5+ years in performance marketing with strategic responsibility over accounts spending $100K+ monthly
Agency background strongly preferred. Coordination across teams, managing multiple clients, operating with autonomy.
If coming from in-house: you need to have worked directly with external partners or exec-level stakeholders in a strategic capacity
Can build testing frameworks that balance creative iteration with statistical significance
Who You Are
You own outcomes, not just tasks. When something isn't working, you don't wait to be asked. You spot it, flag it, and bring solutions. You care more about getting it right than looking right.
You reframe problems, not just solve them. You ask questions that reveal what clients actually need versus what they think they need. You're comfortable saying "we're measuring the wrong thing for this question" or "this test setup won't actually tell us what we want to know."
You're honest about what you know and don't know. You read data critically. You say "I need to dig into this" instead of guessing. You update your thinking when evidence changes.
You communicate to reduce confusion, not to impress. You write emails that are clear and efficient. You present analysis without over-explaining or underselling. You know what deserves meeting time versus async follow-up.
You figure things out without hand-holding. Clients change their minds, data is messy, tests don't always work as planned. You follow through on commitments without reminders. You build processes when they don't exist.
What Success Looks Like
First 60 days: You're running client calls independently with solid analysis and actionable recommendations. Clients trust your judgment and your team can rely on you to follow through.
Six months: You're spotting growth opportunities clients didn't see, managing complex projects without dropping balls, and teaching clients how to think about their marketing differently.
One year: You're contributing to how the agency operates, mentoring media buyers, and your clients renew because of the specific strategic value you provide.
Compensation and Benefits
Base salary: $75,000 to $90,000 (based on experience)
Performance bonuses: Up to 11% of base salary quarterly, tied to client outcomes and strategic ownership
W2 employment with health and dental coverage if based in New York or Colorado
Full-time contractor arrangement if based elsewhere in the US or Canada
Professional development support
Fully remote
You Should Not Apply If
You're not deeply fluent in Meta's current platform mechanics (ASC, GEM/Andromeda, CAPI optimization)
You prefer environments where every process is documented and every decision has a precedent
You need frequent validation or struggle with ambiguous situations
You believe "I was waiting for direction" is an acceptable explanation for delays
You're not comfortable being the person a client looks to for strategic media guidance
You want a pure execution role without client-facing responsibility
Why This Role Is Different
Most account management roles are coordination work with a strategic title. Most media strategist roles are execution work without client ownership. This role gives you both: real strategic authority over media decisions and direct ownership of the client relationship.
You'll work with clients who ask hard questions and expect thoughtful answers grounded in analysis, not platitudes. You'll also have a Project Manager supporting you so you can focus on thinking and leading rather than chasing deliverables.
We're building an agency where senior people do meaningful work without performative nonsense. If that's what you're looking for, this might be a good fit.