CVM Data Analyst
Liberty Latin America Communications, Inc.
San Juan, PR 00926Full Time
Job Description
Overview:
What's the role?
As a CVM Data Analyst, you will be a key enabler of data-driven decision-making within the B2C organization. You will be responsible for transforming raw customer and campaign data into clear, actionable insights that support CVM execution, optimize the customer lifecycle, and improve retention, ARPU, and overall customer value. This role requires strong technical expertise in SQL and data analysis, a solid understanding of telecommunications KPIs, and the ability to connect performance data with business outcomes. You will bridge the gap between complex datasets and business decision-making, ensuring that CVM campaigns are properly measured, understood, and continuously optimized based on evidence and results
Responsibilities:
How can you add value?
End-to-End Reporting & Visualization: Design, automate, and maintain a robust reporting ecosystem and dashboards to track base performance
KPI Tracking & Performance Monitoring: Ownership of key metrics such as Churn, ARPU, and volumes, explaining the "why" behind the trends
Advanced Data Extraction: Utilize SQL and other programming languages to query complex databases, ensuring data integrity for all analyses
Predictive Modeling & Segmentation: Work with propensity models, e.g. churn risk, up-sell/cross-sell likelihood, and advanced customer segmentations to personalize campaign targeting.
Target Setting & Forecasting: Collaborate with the Sr. Director of CVM to establish monthly targets and provide data-driven forecasts for base evolution
Experimental Design A/B Testing: Define control groups and lead the measurement of campaign uplift, ensuring statistically significant results and ROI analysis
Actionable Insight Generation: Proactively identify patterns, opportunities and revenue leakages within the base to drive NBAs strategies
Data Governance: Work closely with the BI team to improve data architecture and ensure the availability of high-quality data for the CBM team
Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures.
Other functions may be assigned.
Qualifications:
What do you need?
Education and/or Experience:
Bachelor’s degree in Economics, Finance, Business Administration, Engineering, Statistics, or a related field. A Master’s degree in Analytics, Data Science, or a related discipline is preferred.
2-5 years of professional experience in analytics, business intelligence, or data analysis roles, ideally within telecommunications, subscription-based, or data-intensive environments. Proven experience measuring campaign performance, defining KPIs, and translating data into actionable business insights.
Other qualifications:
Fully bilingual (English and Spanish) with excellent written and verbal communication skills.
SQL experience
Strive to maintain a phenomenal level of confidentiality and work with highly sensitive data and information.
Bilingual (Spanish and English).
Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Assessment, background check and drug test will be required to be a successful candidate.
If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency.
What's the role?
As a CVM Data Analyst, you will be a key enabler of data-driven decision-making within the B2C organization. You will be responsible for transforming raw customer and campaign data into clear, actionable insights that support CVM execution, optimize the customer lifecycle, and improve retention, ARPU, and overall customer value. This role requires strong technical expertise in SQL and data analysis, a solid understanding of telecommunications KPIs, and the ability to connect performance data with business outcomes. You will bridge the gap between complex datasets and business decision-making, ensuring that CVM campaigns are properly measured, understood, and continuously optimized based on evidence and results
Responsibilities:
How can you add value?
End-to-End Reporting & Visualization: Design, automate, and maintain a robust reporting ecosystem and dashboards to track base performance
KPI Tracking & Performance Monitoring: Ownership of key metrics such as Churn, ARPU, and volumes, explaining the "why" behind the trends
Advanced Data Extraction: Utilize SQL and other programming languages to query complex databases, ensuring data integrity for all analyses
Predictive Modeling & Segmentation: Work with propensity models, e.g. churn risk, up-sell/cross-sell likelihood, and advanced customer segmentations to personalize campaign targeting.
Target Setting & Forecasting: Collaborate with the Sr. Director of CVM to establish monthly targets and provide data-driven forecasts for base evolution
Experimental Design A/B Testing: Define control groups and lead the measurement of campaign uplift, ensuring statistically significant results and ROI analysis
Actionable Insight Generation: Proactively identify patterns, opportunities and revenue leakages within the base to drive NBAs strategies
Data Governance: Work closely with the BI team to improve data architecture and ensure the availability of high-quality data for the CBM team
Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures.
Other functions may be assigned.
Qualifications:
What do you need?
Education and/or Experience:
Bachelor’s degree in Economics, Finance, Business Administration, Engineering, Statistics, or a related field. A Master’s degree in Analytics, Data Science, or a related discipline is preferred.
2-5 years of professional experience in analytics, business intelligence, or data analysis roles, ideally within telecommunications, subscription-based, or data-intensive environments. Proven experience measuring campaign performance, defining KPIs, and translating data into actionable business insights.
Other qualifications:
Fully bilingual (English and Spanish) with excellent written and verbal communication skills.
SQL experience
Strive to maintain a phenomenal level of confidentiality and work with highly sensitive data and information.
Bilingual (Spanish and English).
Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Assessment, background check and drug test will be required to be a successful candidate.
If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency.