DIGITAL MARKETING MANAGER
Cella
RemoteRemote$41 - $45 an hourContract
Job Description
Location: Remote (EST)
Job Type: W2 Contract
Duration: 12-months
Compensation Range: $41-45/hour
Cella is seeking a talented mid-level Digital Marketing Manager to join the Clinical Research Group team at our client, an American life science and clinical research company.
We are seeking a hands-on Inbound Digital Marketing Manager to drive day-to-day execution across inbound media channels. This role will partner closely with the inbound strategic marketing lead, channel owners, business stakeholders, subject matter experts, and agency partners to activate and optimize paid programs that support key business priorities.
Responsibilities:
Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media lacements.
Tactical campaign including: audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting.
Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring).
Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution.
Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, further automations), ensuring a smooth handoff from click to conversion.
Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting).
Bring an understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition.
Support the setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot, Google Analytics, etc.
Qualifications:
3-5+ years of hands-on experience in Paid Media or Demand Generation, specifically within a B2B environment.
Bachelor's Degree: Typically required in Marketing, Communications, Business, or a Life Science field (Biology, Biotechnology, etc.).
Experience managing agency partners or working within an agency to deliver results for high-stakes corporate clients.
Search & Social: Advanced proficiency in Google Ads (SEM) and LinkedIn Campaign Manager. You should be comfortable with manual bidding, keyword research, and audience building.
ABM Platforms: Practical experience with Demandbase, Propensity, or 6sense for account-based targeting and intent-based marketing.
Marketing Automation: Strong working knowledge of HubSpot (specifically workflows, list segmentation, and lead routing).
Analytics & Attribution: Proficiency in Google Analytics and a deep understanding of UTM frameworks.
JOBID: 022026-124780
#LI-CC1
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Job Type: W2 Contract
Duration: 12-months
Compensation Range: $41-45/hour
Cella is seeking a talented mid-level Digital Marketing Manager to join the Clinical Research Group team at our client, an American life science and clinical research company.
We are seeking a hands-on Inbound Digital Marketing Manager to drive day-to-day execution across inbound media channels. This role will partner closely with the inbound strategic marketing lead, channel owners, business stakeholders, subject matter experts, and agency partners to activate and optimize paid programs that support key business priorities.
Responsibilities:
Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media lacements.
Tactical campaign including: audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting.
Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring).
Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution.
Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, further automations), ensuring a smooth handoff from click to conversion.
Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting).
Bring an understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition.
Support the setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot, Google Analytics, etc.
Qualifications:
3-5+ years of hands-on experience in Paid Media or Demand Generation, specifically within a B2B environment.
Bachelor's Degree: Typically required in Marketing, Communications, Business, or a Life Science field (Biology, Biotechnology, etc.).
Experience managing agency partners or working within an agency to deliver results for high-stakes corporate clients.
Search & Social: Advanced proficiency in Google Ads (SEM) and LinkedIn Campaign Manager. You should be comfortable with manual bidding, keyword research, and audience building.
ABM Platforms: Practical experience with Demandbase, Propensity, or 6sense for account-based targeting and intent-based marketing.
Marketing Automation: Strong working knowledge of HubSpot (specifically workflows, list segmentation, and lead routing).
Analytics & Attribution: Proficiency in Google Analytics and a deep understanding of UTM frameworks.
JOBID: 022026-124780
#LI-CC1
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.