Sr. Integrated Marketing Manager
Steve Madden
Long Island City, NY 11104$110,000 - $120,000 a year
Job Description
General Summary
The Sr Integrated Marketing Manager is responsible for developing and executing innovative, multi-channel campaigns that elevate brand presence, drive customer engagement, and fuel sales growth. This position supports the Retail business.
The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.
Key Responsibilities
Integrated Marketing Calendar
Strategic Campaign Development
Multi-Channel Execution
Creative Collaboration
Customer Engagement
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Specific Job Skills:
Essential duties include
Maintain and manage an integrated marketing calendar to ensure alignment across campaigns, product launches, and promotional activities, providing a centralized view of all marketing initiatives
Lead, manage, and implement end-to-end integrated marketing campaigns to support product launches, seasonal collections, and brand initiatives
Collaborate with product and design teams to craft compelling narratives that highlight unique features, benefits, and trends; Lead campaigns across digital platforms (social media, email, paid media, influencer marketing), retail channels, and events
Partner with e-commerce teams to drive online conversions and enhance the digital shopping experience
Work with creative teams to develop impactful visuals, videos, and content that resonate with target audiences
Identify and engage with key customer segments, based on quarterly product selection
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 5-7+ years of experience in integrated marketing, preferably in footwear, fashion, or consumer goods
Experience in footwear, fashion, and/or retail industries
Must know and have a passion for lifestyle and culture marketing
Exceptional project management skills, with the ability to juggle multiple priorities and deadlines
Strong written and verbal communication skills; strong presentation skills
Proficient in Microsoft Office Suite and Google Apps Suite
The expected base salary for this position ranges from $110,000 - $120,00. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Compensation: 110-120k Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.
The Sr Integrated Marketing Manager is responsible for developing and executing innovative, multi-channel campaigns that elevate brand presence, drive customer engagement, and fuel sales growth. This position supports the Retail business.
The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.
Key Responsibilities
Integrated Marketing Calendar
Strategic Campaign Development
Multi-Channel Execution
Creative Collaboration
Customer Engagement
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Specific Job Skills:
Essential duties include
Maintain and manage an integrated marketing calendar to ensure alignment across campaigns, product launches, and promotional activities, providing a centralized view of all marketing initiatives
Lead, manage, and implement end-to-end integrated marketing campaigns to support product launches, seasonal collections, and brand initiatives
Collaborate with product and design teams to craft compelling narratives that highlight unique features, benefits, and trends; Lead campaigns across digital platforms (social media, email, paid media, influencer marketing), retail channels, and events
Partner with e-commerce teams to drive online conversions and enhance the digital shopping experience
Work with creative teams to develop impactful visuals, videos, and content that resonate with target audiences
Identify and engage with key customer segments, based on quarterly product selection
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 5-7+ years of experience in integrated marketing, preferably in footwear, fashion, or consumer goods
Experience in footwear, fashion, and/or retail industries
Must know and have a passion for lifestyle and culture marketing
Exceptional project management skills, with the ability to juggle multiple priorities and deadlines
Strong written and verbal communication skills; strong presentation skills
Proficient in Microsoft Office Suite and Google Apps Suite
The expected base salary for this position ranges from $110,000 - $120,00. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Compensation: 110-120k Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.